MusicNewsMusic / NewsWatch Kelela’s Sims-inspired ‘Frontline’ video‘With this Sims-like video, I was able to tell my story in a light-hearted but dramatic way’ShareLink copied ✔️February 28, 2018February 28, 2018TextSelim Bulut Kelela has dropped a Sims-esque video for “Frontline”, taken from her debut album Take Me Apart last year. In the video, the R&B star recalls her split with an ex, and sees her drive away in a Mercedes, have a smoke, and party with friends in the aftermath. It’s a colourful visual, but there’s a more nuanced story playing out below the light exterior. “I love speaking to my fans through music videos and I always find it more fun to reference things that we can all relate to that may not be in the forefront,” Kelela told Rolling Stone of the visual. “With this Sims-like video, I was able to tell my story in a light-hearted but dramatic way. It’s about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman.” The video was developed alongside Mischa Notcutt, with Claudia Matè animating the clip and handling visual effects. Watch it below, and revisit our feature exploring the online communities making beautiful black Sims. Expand your creative community and connect with 15,000 creatives from around the world.READ MORE‘The unknown is exciting’: Why Gorillaz’ upcoming album is all about deathThe 20 best tracks of 2025, rankedSalomon SportstyleLord Apex brings together community for 20 years of Salomon’s ACS PROThe 20 best albums of 2025, rankedThe renaissance of Zara Larsson: ‘I’m out of the Khia Asylum’The 10 best music videos of 2025, rankedListen to our shadowy Dazed Winter 2025 playlist7 of Chase Infiniti’s favourite K-pop tracksMeet The Deep, K-pop’s antihero ‘This is our Nirvana!’: Are Geese Gen Z’s first great rock band?10 of Yung Lean’s best collabs‘We’re like brother and sister’: Yung Lean and Charli xcx in conversation