An anonymous graffiti artist has tagged Moncler’s London flagship store

The polish of luxury Italian fashion and grit of Los Angeles skate culture are worlds apart – or, so you might think. But in 2014, designer Francesco Ragazzi made a link between the two with his brand Palm Angels, a label which embraces classic tailoring and relaxed streetwear simultaneously.

Last year, it was announced that Palm Angels would be one of the names included in Moncler Genius, an initiative bringing together a selection of  designers to interpret the codes of famed outerwear brand Moncler through their own eyes. ‘One house, different voices’ is its motto, with the likes of Matthew Williams of 1017 Alyx 9SM, Craig Green, Simone Rocha and Pierpaolo Piccioli – who created that black puffa dress worn by Ezra Miller on the red carpet – also part of the project. 

This week, 8 Moncler Palm Angels is set to drop: the second collaboration between Palm Angels and Moncler, which debuted at Milan Fashion Week in February. To mark its launch – quite literally – an anonymous graffiti artist tagged the London Moncler flagship store with the Palm Angels logo, in a move that mirrors the disruptive theme of the collection itself, where jackets and t-shirts have been sprayed with the same red typography.

“I started with the idea of an art gallery and vandalisation as transformation into art,” says Ragazzi of the store-front tagging, which coincides with the start of the Moncler Genius World Tour, a series of upcoming events coinciding with the launch of each designer’s collection. Tonight, to celebrate 8 Moncler Palm Angels, Dazed 100-nominated rapper Octavian will perform at a secret location in London.

The co-ed, 8 Moncler Palm Angels collection will be hitting stores worldwide tomorrow on June 6. Preview it here.