It seems a little strange that the day after Luella Bartley opens up her Christmas Grotto at Liberty's
in London, that she should also announce that Club 21, the brand's
global licensee for ready-to-wear and accessories untimely had "taken
the decision
not to invest further in its relationship with Luella Bartley Limited."
As it stands, there will be no polka-dotted filled spring summer 2010
Luella deliveries either as their ready-to-wear producer has also
closed.
With all this doom and gloom though, Bartley is still optimistic: "I
love the Luella character and hope that after we have survived this
challenging time the Luella girl can have an exciting future ahead of
her, whichever incarnation she takes on next." The Luella girl is still
alive and kicking though at Liberty's where Bartley and her design team
have subverted British Christmas traditions in the store windows. Ugly
stepsisters in panto, a British fox-headed hunt, a kitsch 70s Christmas
complete with the Queen's speech on TV, carol singers on a council
estate and a jolly robin are all featured in the lavish windows stuffed
to the brim.
In addition Bartley has hand picked a selection of Liberty goodies for
her grotto that include everything from Fine Confectionary Co sweeties
to fine silk scarves by Swash and Vivienne Westwood wallets and gloves,
perfect for stocking fillings.
The store exterior with the lit-up sign "Liberty's Luella Christmas"
ensures that Luella lives on for a few months yet. Here's hoping
someone with some a lot of spare change in their pockets walks by and
offers a helping hand.
