DD: Where do you sit between fashion and art... ?
Luigi and Luca: Fashion is great because it’s closer to your skin and your life more than other forms of art. Contemporary art sometimes is too distant and too difficult to interact with. Fashion and art have similar potential of expression even if they are on different levels ‘cause fashion is functional and art never is. I can say without any problems that our art is very near to fashion photography.  

The biggest characteristic of fashion photography is the double aspect of presentation and re-presentation, of reality that is basically the characteristic of our images too. This concept was expressed by the sociologist Gerard Lagneau in the 60s when he was writing that the problem of the fashion photographer was to make real an ideal image. Even if with different intentions I guess we go through the same process.

It’s not something we need to take distance from. I think it’s not consequential because the aim of fashion photography is to sell a product, the beauty, the quality, and the value of the images are necessarily corrupted. Fashion is devoted to money as much as art… there’s not a big difference, just that fashion is less hypocritical. For me, the only problem of fashion photography is that the majority of it is crap and unoriginal, but the rare times where it is honest and well done can be really interesting as art photography.

For what concerns our work, I consider the fashion series we did for the talented Carlos Diez or for Frankie&Morello as good and as personal as our main work. We’ve been asked to realize the next Frankie&Morello campaign, and for us will be a pleasure we won’t consider it as a step out of our path.   


Luigi and Luca's photographs for Frankie Morello

DD: What is on the horizon for Luigi and Luca?
We are working on catalogs, collective and personal exhibitions, commercial jobs, and things like that. But what we want do is try to design and realize our own clothes line for our new photography series. We are working on it… It will take a while.

DD: What do you want viewers of your images to get out of your work?
Luigi Luca: Their own story.




A selection of Luigi and Luca's work.

CREDITS
Photography Holger Homann
Styling Robbie Spencer
Photographic Assistant Marcus adrian
Location Hans Peter Adamski Studio