From performative males to performative hobbies and even accessories, now everything is under the microscope for being inauthentic
Dec 16, 2025
As people share whimsical gifts, outfits and daily habits, finding ‘whimsy’ wherever possible was an urge that defined this year
Dec 12, 2025
From intelligence gaps to ‘shrekking’, why do we suddenly care so much about the difference in our own – and each other’s – relationships?
Dec 10, 2025
Brick, a new app-blocking device, promises the chance to take back control of your smartphone use and ‘reclaim your time’ through the power of a small grey square
Nov 18, 2025
The subtle evolution of the BBL – the defining procedure of the Kardashian-maximalist beauty era – suggests we are truly in a new period of body ideals
The beauty industry’s ingrained fear of ageing women is now spilling over into younger audiences, showing up as online bullying and unsolicited skincare ‘advice’
Nov 14, 2025
‘I just love showing my man love’: In a nonchalant era of dating, the appeal of the beloved internet couple is that they are unabashedly smitten with each other
Nov 11, 2025
Many young people claim they gained new perspective on their relationships after turning 25, the age at which the brain (supposedly) fully develops
Nov 03, 2025
To celebrate Halloween, we pick the brains of the spookiest creators on the internet
Oct 31, 2025
And other questions from the ongoing debate about wearing perfume on a plane, bus or at work – according to a fragrance developer, perfume enthusiasts and an online etiquette instructor
Oct 29, 2025
In a world that feels increasingly volatile, there is a renewed attraction to regulating, and even micro-managing, whatever factors of our lives that we can
Oct 24, 2025
The online-prankster-turned-model has caught the attention of millions on TikTok, but he is still a real-deal NYC city kid at heart
Oct 07, 2025
Four of the UK’s best curators explain how to break free from your algorithmic echo chamber and find music you’ll truly love
Oct 03, 2025
Etsy witches are on the rise. Here, we speak to the people buying custom spells for luck, love, and more
Sep 24, 2025
According to some TikTok Christians, the apocalypse is due to begin any day now. Here’s everything you need to know
Sep 23, 2025