Greenpeace
http://www.greenpeace.org.uk/
How many stars for Greenpeace?
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| Type: |
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Environmental Campaigners |
| Age: |
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36 |
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British |
The Greenpeace International site is a mammoth forum catering to 2.8 million supporters worldwide, featuring links to dozens of national Greenpeace sites that cover localised issues, news and events. Since 1971, Greenpeace has been a powerful non-violent force, campaigning against environmental destruction. Currently the organisation has been fighting against climate change - aiming to provoke an "energy revolution". Long the masters of stunt marketing, they have adapted that expertise to the world of virals – like the spoof Steve Jobs speech about making Apple green (below). |
More from Greenpeace
Biofuels, a relatively dry subject has created a huge amount of comment and feedback in other blogs; maybe it's the orang-utans but who knows?
Perhaps people really do care about the Renewable Transport Fuel Obligation?!?!
As for new developments, I think the web is spearheading a sea-change in attitudes towards public figures and previously inassailable institutions. It's not the be-all and end-all (there's still a huge portion of the world's population not online, so anyone who says the internet is the new democracy is just plain wrong), but it is changing the way we in the UK relate to the politicians and corporations that control our lives.
I was going to say the biggest change we'll see is those very people who've spent years distancing themselves from the general public trying to re-engage with them, but that's already happening (look at webcameron and Labourvision). But what we *will* see is them figuring out how to do it properly - what we're seeing now is those first fumbling steps as they try to control their messages as tightly as they have before. If it results in MPs and CEOs treating their constituents and customers like real people, then that's got to be a good thing.
What a carve up!