Fashion / IncomingWhat is Precious?Ek Throngprasert has teamed up with friend Noon Passama to concentrate on jewellery.ShareLink copied ✔️December 4, 2009FashionIncomingWhat is Precious? After storming the fashion world with his clothing line Ek Thongprasert launches his jewellery line under his name but designing in collaboration with his long time friend Noon Passama. After meeting each other at university in Thailand in 2000, both of them ended up in Europe studying; Thongprasert at the Royal Academy in Antwerp and Passama at the Rietveld Academy in Amsterdam. Now focusing on incorporating fine details and unique materials, their jewels speak for themselves and this new line is already getting a reputation for a high level of craftsmanship. Dazed asks the duo about the meaning of precious. Dazed Digital: Tell us about how the jewellery line started ? Noon Passama: It's a collaboration between the two fo us (Noon Passama & Ek Thongprasert). What we have in common is that we both approach our work based on strong concepts with research and deep analysis into the processes. We want to introduce our jewellery not only as accessories, but as a wearable media that communicates messages. We experiment with different kinds of materials and play with the idea of value.DD: What inspired it? Noon Passama: This collection we started with a question "What is precious?" Looking at any tangible object, what makes you consider something "precious"? What kind of quality would connect it to our pre-perception of preciousness? Is it something glittering, shiny, delicate, or with colors relating to precious metal, etc.? The collection bases on classical jewellery silhouettes, which refers to precious objects depending on wearer's historical background, from outlines of crown jewel necklaces to simple forms of chains. The work maintains its original silhouette, but discarded any normally expected details. DD: Why have you changed from doing menswear to jewellery? Ek Thongprasert: Actually we are doing both things at the same time; we normally have a brief discussion about what we want for each season, after that Noon will take care of a design part of jewellery. But during the whole period of making a collection we still discuss how the state of the collection until it finishes. DD: Where do you seek for inspiration? Noon + Ek: Our inspirations can come from something very simple. It can be just from one keyword or stupid questions. It depends on how I make link to further ideas and develop it. DD: What makes u happy? Noon: Positive surprises Ek: Beautiful things. Where can we see your work? Ek Thongprasert: Paris - Maria Luisa, Bangkok - Club 21, Tokyo- Wut Berlin … And some places that need to be confirmed, but you can check our website. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREVersace just released Dario Vitale’s first (and last) collection campaignLuca Magliano’s AW26 inspirations: ‘Who doesn’t love gay porn?’Grammy’s 2026 best looks: Schiaparelli is the big winnerStreet style AW26: The loudest looks from Paris Fashion Week men’sThis New York designer knows that right now, survival is rebellionAdanolaWhat went down at Lila Moss’ intimate Adanola dinner in London The Moment premiere: Charli xcx officially canonises the Brat eraMargot Robbie is living for the drama on the Wuthering Heights press tourPieter Mulier is leaving Alaïa Roger VivierWhat went down at an intimate Roger Vivier book launch in ParisIn pictures: Latex and leather at Sextou’s first Parisian raveThe penis dress has fashion in a chokeholdEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy