Power Drift Nation

It's easy to apply music buzz words to Cassette Playa's collections seeing as often music and fashion are fused in Carri Munden's world. For S/S 10's "Power Drift Nation" collection, the words 'toxic' and ' hard tribal' are key. Munden's imagined urban racing transported to the desert or in her words, "dune gone dubstep." What this actually translates to is more signature digital prints on silk, lycra and jersey where Arabic graphics are rejigged and woven patches, rubber  and puff binder adds detailing beyond a printed shirt.

On the back of recent collaborations with Swatch, Nike and Stussy, Munden has also introduced a capsule line of womenswear to the Cassette Playa and CP lines meaning girls can get in on the hard tribal action too. The S/S 10 collection was presented in New York where these videos by Weirdcore were shot.

Credits
Prints & Graphics Carri Munden and Thomas Manaton
Styling Jason Farrer
Video Weirdcore
Soundtrack Telepathe

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A behind the scenes video.

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